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Tag: Social Media

Make the Most of Influencer Marketing

What even is ‘influencer marketing’? If you are thinking, “Just what is this word I kept hearing last year? And how can it be applied to my business?” then this blog post is for you. Influencer marketing isn’t actually a new concept. In theory, influencer marketing has been around since the very beginning of social media marketing. It is a simple idea: engage with...

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Facebook’s News Feed Overhaul

In case you missed it, Facebook is shaking things up again. As announced earlier this month, the social network is altering its algorithm, and the result is worrisome for marketers. Over the coming months, Facebook will be making updates to ranking criteria, with the end goal of “bringing people closer together.” Facebook users will now see more content from their friends and family...

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Spread the Love!

Roses are red, violets are blue, … Valentine’s Day is coming! It may feel like you only just finished unwrapping your Christmas gifts. Heck, some of you may still have your decorations up. But everybody’s *favorite* Hallmark holiday is right around the corner. If you’re in the world of marketing, you probably quickly switched gears at the beginning of January and are now...

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2017: A Year in Review

It’s officially the last few days of 2017. (And it feels like I was writing our Top Digital Trends of 2016 just yesterday.) How is it that the end of the year always manages to sneak up on me? Well, at least it is a perfect time for reflection; reviewing the previous year is one of the best ways to prepare for the next twelve months, after all. I thought I’d take a quick look back to...

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Tweeting in this crazy new 280-character world we now live in

In case you missed the news, Twitter recently expanded its character limit to 280, double the 140 we’ve been accustomed to. Back in September, Twitter announced it had started testing 280-character tweets, for the end goal of helping users be more expressive and engaged. In November, after the initial trial, the company rolled out expanded tweets for all users. Twitter’s greatest strength...

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Holiday Marketing Tactics 2017

The holidays are here! Are you ready? If you’re a fellow marketer, they’ve probably already been on your mind for months. This time of year still manages to sneak up on a lot of us, though. I found this fun infographic from MDG Advertising I thought I’d share. It’s titled, “10 Essential Holiday Marketing Tactics for 2017.” It’s not too late to implement...

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Where the Teens are on Social

Over 2.8 billion people – that’s 37% of the world’s population – use social media. And in America, seven in ten people use social media. But the way those people interact with each other and the platforms they use varies widely. With audience segmentation tools constantly evolving, marketers must keep track of the numerous audiences and take note of how consumer behaviours...

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The Challenges of Proving Social ROI

Experts constantly tell us how great social media is so I won’t bore you by further reinforcing how maintaining a social media presence will drive traffic, boost your SEO, and maximize your return on investment (ROI). Unfortunately, the process of translating all the benefits of social media marketing into actual numbers isn’t as straightforward as measuring the effectiveness of something...

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The Newest Social Network: Amazon Spark

You thought Amazon was having a busy year, what with acquiring Whole Foods and all. Now, the online retail giant is entering the social media game with the launch of Spark, a social feed of user-posted images. The new social feature launched in the states on July 18, 2017. What is Amazon Spark? Spark is a social network that takes products available on Amazon and publishes them on an Instagram-style...

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Tips on Writing Text for Different Social Channels

Tips on Writing Text for Different Social Channels Social media cannot be ignored and should be an integral part of your brand’s marketing strategy. According to HubSpot, 92% of marketers say social media is important to their business. That doesn’t change the fact that social media management can be overwhelming. It can also be quite a struggle to find your voice on social. With so many changing...

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Stop Wasting Time on SEO Strategies That Don’t Work: Check out these SEO Cheat Sheets

Remember back in the olden days when businesses relied on the printed out Yellow Pages to be discovered? (Side note, why oh why am I still getting a phone book delivered to my doorstep? They know it goes straight in the recycling bin, right?) If you had the largest print ad, you might beat out the competition and be rewarded with a phone call from a curious consumer. Now (thank you world wide web),...

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Stories, Everywhere You Look

What’s the deal with Stories? The Stories format is currently dominating social media. Remember just a year ago when you would only have seen it on Snapchat? Now, if you use social at all, you can’t escape it. Instagram copied Snapchat. Facebook copied Instagram copying Snapchat. (The Stories format is also dominant on the Messenger and WhatsApp apps.) Beyond the big players of Facebook...

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