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Tag: Social Media

Why There’s a Growing Emphasis on Social TV

Social networks are trying to become more TV-like and transition to producing episodic content. Why? Live video is changing the face of television. Additionally, as a new research report put out by Facebook explains, TV consumption behaviours are changing. With that in mind, let’s discuss the phenomenon of social TV. Shifting Consumption Behaviours & Facebook The aforementioned research...

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Mastodon: The Anti-Twitter

What’s a mastodon you ask? A prehistoric elephantine mammal. It’s also an American heavy metal band. But the mastodon I’m referring to is the newest social platform that might just upstart Twitter. Perhaps you haven’t heard, but Twitter isn’t doing so hot right now. Despite recent improvements made to the platform, Twitter is struggling to retain and attract users....

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Traversing the Social Media Advertising Solar System

I know it’s not necessary to convince you of the importance of social media. What with 2.31 billion active social media users (and 1.97 billion mobile social media users worldwide), social is a very popular channel and your company is surely already active on it. Social networks constantly update their algorithms, trying to provide users with better experiences (i.e. less promotional content...

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Generation Gap: How People of Different Ages View User-Generated Content

The word “millennial” is thrown around quite a bit and many marketers are greatly concerned with how to reach this group of consumers. Which raises the question, just how do you interact with different age groups across social media? The vast majority of people use social media to talk about companies; from celebrities to friends to your mom, people take to social to discuss a newly...

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Top Digital Marketing Trends of 2016

Don’t look now but 2016 is almost over. (Many, I’m sure, are not sad to see it go.) As a new year fast approaches let’s take this time to reflect on the past 12 months. Digital marketing is in a constant state of flux. It can be challenging to stay up-to-date on social networks and stay one step ahead of the competition on emerging technologies and strategies. Looking back, what...

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Holiday Marketing 2016 Trends and Tools

The appearance of pumpkin-flavored everything on every menu and every shelf in Trader Joe’s means one thing – Fall is finally here. (Sure, it’s 80 degrees here in Santa Barbara, CA, but I’m determined to to wear sweaters, scarves, and leggings because it’s November and I am ready for holiday weather.) With pumpkin spiced lattes comes the inevitable – a countdown...

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Social Media Platforms’ New Mindset

so·cial me·di·a noun 1. websites and applications that enable users to create and share content or to participate in social networking. A few news items I read recently got me thinking: Have we completely grown beyond “social media”? Companies like Snapchat are certainly trying to shed the label. The ‘don’t-call-me-a-social-media-company’ company has dropped the...

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Tips for Creating the Best Visual Content

If you’ve been a marketer for longer than a minute, you know that the more visual your content is, the better. Why? The brain processes visuals 60,000 times faster than it does text. Content with relevant images gets 94% more views than content without. Tweets with images on Buffer receive 150% more retweets.1 You already knew this, of course. But what a lot of folks don’t know is...

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Ephemeral Social Trends

It’s no secret that I’m a huge fan of Instagram (translated, that means I spend way too much time scrolling through images) but this addition to the app came as a bit of a surprise and I wanted to fully suss out the new feature before giving my two cents. What new feature, you ask? Oh, just a handy-dandy tool called Stories. Instagram released Stories on August 2 and at first glance...

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Myth Busters: SEO Edition

Everything in the digital landscape changes rapidly. Search engine marketing is no exception. In fact, it just might be the fastest-changing area, what with new trends and new product releases every week. search en·gine op·ti·mi·za·tion noun: the process of improving your website so it attracts more visitors from search engines (e.g. Google, Bing, Yahoo) Search engine optimization is a rather...

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What We Do in 60 Seconds on the Internet

They say a lot happens in a New York minute. But a minute spent on the internet? That’s when things really get crazy. Business data solutions company Domo recently pulled public information from social media, retail websites, analytics tools, and media companies to find the average number of web interactions that occur inside just 60 seconds — and the results are revealing: Americans...

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Before You Open Another Social Account, Read This Checklist

We talk about social here a lot. It’s hard not to, because it makes up such a huge part of our marketing world. But that world changes so fast! It always seems like just as soon as you’ve gotten into a groove with your social strategy, a brand new social app shows up. Suddenly, everyone’s talking and blogging about how cool and exciting it is, and you’re wondering if your...

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