Tag: Social Media

Brand Pages Tumble Further Down Facebook’s News Feed — But There’s Hope

Facebook’s News Feed is shaking thing up again. The all-powerful algorithm is always tweaking, adjusting, and evolving how it ranks the things you see, in ways both big and small. And recently Facebook’s engineers announced yet another major change: this time, to put even higher priority on the friends and family in your feed. Facebook made a similar adjustment just last spring in order...

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Pinterest Rebuild Aims for Global Domination

I once described Pinterest as a visual pinboard. Four years later, Pinterest has outgrown that cute and crafty term. They’ve graduated from being a recipe repository for soccer moms to an analytics-rich platform on which brands can build communities. And their success shows in their valuation — between May 2012 and June 2015, Pinterest’s estimated worth grew from a tidy $1.5 billion...

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Facebook for Nonprofits Underwhelms

Over the past month, you may have heard some chatter about a brand new tool Facebook has rolled out. Not surprising. Since 2013, Facebook has been trying to assert itself as a force for social good. In November of last year, they launched fundraiser pages and improved donate features. (See a past Dowitcher blog on this very topic!) In December, they even created a Social Good Team, dedicated to...

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Instagram Simplifies Your Life…Finally

It’s finally here: social media enthusiasts rejoice, you can now add and switch between multiple Instagram accounts without logging out and back in. Gone are the days of trying to remember multiple passwords or accidentally posting a picture of your dog in a hotdog costume to your handmade jewelry account. The photo sharing app recently announced that users can now maintain more than one account...

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Your Future Customers are Culture Creators

We hear a lot about Millennials, and rightfully so: as the “youth of today” have graduated high school, gone to college, and begun entering the workforce, they’ve inspired a tidal wave of new media and pop culture trends. But what about the generation after the Millennials? Generation Z is the up-and-coming group of culture creators — they’re so up-and-coming that the...

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#GivingTuesday: Non-Profits’ Answer to Black Friday

What is #GivingTuesday? #GivingTuesday started in 2012 as a collaboration between 92nd Street Y and the United Nations Foundation. 92nd Street Y is a New York-based Jewish organization that functions as a cultural and community center for people from all walks of life. #GivingTuesday is held each year on the Tuesday after Thanksgiving. This year, the day falls on Tuesday, December 3rd. Seven years...

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How to Measure Your Social Media ROI

Social media is good, they say. These days every business needs to maintain a social media presence, they say. Social media will drive your traffic, boost your SEO, maximize your ROI, and make your teeth whiter, they say. Okay, they don’t say that last part. In all seriousness, we all hear a lot of talk about the key benefits of social media marketing, but the process of putting actual numbers...

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Twitter’s New Heart Misses the Mark

Twitter just rolled out some tiny changes that have made a big impact. On Tuesday Twitter officially swapped out its old star icon for a heart. The jargon changed, too — instead of “favoriting” a tweet from another user, you can now “like” it. Twitter’s reasoning behind the shift was practical: “We want to make Twitter easier and more rewarding to use, and...

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Make Your Mobile Facebook Profile Fancy with Video & More

Have you visited your Facebook page on your iPhone lately? If so, you may have noticed a new little video icon hovering over your profile photo. What? Does that mean that instead of a static profile you can now create an animated one? Yes. Yes, it does. And the new features don’t stop there. Facebook’s latest updates elevate your profile Facebook made a few noteworthy tweaks in their...

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Movin’ on up: Pinterest is now the third most popular social network

UPDATE: It’s been nearly three and a half years since I wrote this post, which in the fast-moving world of social media is practically a lifetime. It’s worth a revisit to see just how the landscape has shifted. Pinterest was still fairly new on the social marketing scene in 2012 — but where is it now? As far as rankings go, that sort of depends on who you ask. Social Media Examiner’s...

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Google Has a New Logo and We All Have a Lot of Work to Do

Google has a new logo and it’s exhausting. Not the logo itself, mind you. But I’ll get to that in a minute. Google’s products — and the devices with which we use those products — have evolved drastically since 1998. It’s simply not the same company anymore. So it makes sense that they’d be ready to unveil a change like this: Here’s a side-by-side...

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Working to Make Content Marketing Work

Everyone knows that great content gets shared. Yet hardly anyone talks about the work that goes into making great content, well, work. We know that it starts with a good idea, and ends with new conversions — but what goes on in between? What does the journey from Point A to Point B really look like? The process may seem murky, but fortunately this infographic from Brightedge helps show the...

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