Social Media Archives - Page 4 of 8

Brand Pages Tumble Further Down Facebook’s News Feed — But There’s Hope

Facebook’s News Feed is shaking thing up again. The all-powerful algorithm is always tweaking, adjusting, and evolving how it ranks the things you see, in ways both big and small. And recently Facebook’s engineers announced yet another major change: this time, to put even higher priority on the friends and family in your feed. Facebook made a similar adjustment just last spring in order...

Facebook for Nonprofits Underwhelms

Over the past month, you may have heard some chatter about a brand new tool Facebook has rolled out. Not surprising. Since 2013, Facebook has been trying to assert itself as a force for social good. In November of last year, they launched fundraiser pages and improved donate features. (See a past Dowitcher blog on this very topic!) In December, they even created a Social Good Team, dedicated to...

Your Future Customers are Culture Creators

We hear a lot about Millennials, and rightfully so: as the “youth of today” have graduated high school, gone to college, and begun entering the workforce, they’ve inspired a tidal wave of new media and pop culture trends. But what about the generation after the Millennials? Generation Z is the up-and-coming group of culture creators — they’re so up-and-coming that the...

How to Measure Your Social Media ROI

Social media is good, they say. These days every business needs to maintain a social media presence, they say. Social media will drive your traffic, boost your SEO, maximize your ROI, and make your teeth whiter, they say. Okay, they don’t say that last part. In all seriousness, we all hear a lot of talk about the key benefits of social media marketing, but the process of putting actual numbers...

Tag: Social Media