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Tag: Social Media

What Facebook’s New Prioritize Feature Means For Brands

When it comes to your news feed, Facebook’s attitude has long been on the patronizing side. We know what’s best, dear. Now run along and watch this video we chose for you. To be fair, this approach wasn’t without merit. There’s a ton of content circulating in the average news feed, and some posts carry much more inherent value than others. Most folks would much rather see...

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Putting a Face on Litter — Literally

Litter mistakes happen. How many times have I reached for a tissue in my pocket only to find that I must have unknowingly dropped it somewhere? How many times have I chased a tumbling gum wrapper on a windy day only to give up after a few yards? (I still feel bad about that.) So I’m willing to forgive mistakes, but I have zero tolerance for people who intentionally litter. And increasingly,...

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Influencing Trust Online: How We Make Social Recommendations

Trust in relationships is important. You need to be able to trust your significant other, your coworkers, your doctor — and your social media? It sounds crazy, but it’s true. More than ever these days, we make purchasing decisions based on what people — often strangers! — say online. But we don’t trust just anyone, though. Who makes the recommendation matters, as does...

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Your Social Photos are Bad. Here’s How to Make them Better (Part 2)

In my last post I shared some creative tips for making your social photos look better. Now, it’s time to get into the nitty-gritty technical aspects of improving quality — because creativity alone can’t make a good photo! The technical Follow the rule of thirds. When shooting, imagine that your image is divided up into three horizontal and three vertical sections, and align visual...

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Reach Nearby Customers with Facebook Local Awareness Ads

On October 7th, Facebook announced a new Facebook advertising objective on their blog called “local awareness ads.” This new ad objective is designed to make advertising for local small business owners “easier and more effective.” A promotional video for the new feature also appeared the next day on the Facebook for Business YouTube Channel, watch it here. The announcement said...

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Your Social Photos are Bad. Here’s How to Make Them Better (Part 1)

It’s well-known that we humans are visual creatures. It’s the reason why magazines are jammed with full-page glossy photo advertisements. It’s the reason we can’t tear our eyes away from the flickering TV screen when it’s on. And it shows in our engagement online. According to Kissmetrics, Facebook posts with photos get 53% more likes, 104% more comments and 84% more...

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Going Viral: How to Create Content That Gets Shared

Virality: it’s not just for the common cold anymore. And you can’t escape, either. From the Chuck Norris memes of the mid-2000s to the “Harlem Shake” videos of last year to the Ice Bucket Challenges of this past summer, everyone has seen viral content in their feeds. But what most folks don’t understand is how viral content gets to be viral in the first place. That’s...

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These Social Marketing Trends Will Help You Get Ready for the Holidays

I don’t know about you, but I hate how the holidays seem to start earlier and earlier every year. Just recently I saw a picture a friend posted of a Christmas display inside of a popular department store — at the end of September. Retailers! Come on! Can’t you at least wait until after Halloween before setting out the red and green baubles? But as much as I can’t stand the...

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“What’s The Best Time to Post on (Insert Social Media Platform Here)?”

This is one of the most common questions we get from clients who want more out of their social media marketing efforts and it’s a fundamental piece of any good marketing strategy. We all wish there was a magical formula for finding the right hour and day to post that would guarantee our content receives the most likes, shares, and engagement from our audience every time. Unfortunately, it’s not...

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Snapchat Launches Our Story at Electric Daisy Carnival

Recently Snapchat teamed up with a Las Vegas music festival, Electric Daisy Carnival, to present a new feature for Snapchat users: Our Story. Our Story is a spinoff of Snapchat’s My Story, launched last October, which allows users to add snaps to a personal stream. Unlike typical Snapchat messages, which disappear immediately after being viewed, each My Story snap lives in the stream for 24 hours...

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Cool Tool: The Beginner’s Guide to Social Media

I get the feeling I repeat myself a lot on this blog when it comes to social media: what it is, why it’s vital to your business, how to get started, and how to keep going. And I do repeat myself, but that’s because I care! Social media isn’t the be-all and end-all of a business, but these days it’s an extremely important component — think of it as a leg supporting a...

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Grow Your Presence on Instagram: Expanding Your Reach

In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep them engaged? Using hashtags on Instagram is vital to reaching more users. // Source: Baschz Leeft...

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