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Tag: Social Networks

Leveraging LinkedIn for Universities

Leveraging LinkedIn for Universities Did you know that LinkedIn has a page dedicated to resources for Higher Education? You do now! As a university, you should be utilizing LinkedIn to engage prospects, current students, staff, and alumni. From the LinkedIn for Higher Education page itself, here are the ways you can utilize LinkedIn for your community.   Gain a competitive advantage: leverage...

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How to use Reddit for Marketing

How to use Reddit for Marketing What is Reddit?   Reddit is a popular online platform that functions as a social news aggregation, discussion, and community forum. Users, also known as “Redditors,” can submit links, images, and text posts to themed communities called “subreddits.” These subreddits cover various topics, including news, entertainment, technology, sports, and...

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Pinterest for Creative Pros: 2020 Updates

Pinterest for Creative Pros: 2020 Updates Pinterest isn’t for every business, but it can be crucial for businesses that rely on visually-appealing content. This isn’t a secret for relevant companies – of the 200 billion pins on Pinterest, majority are brand or product-related pins. Pinterest is a great platform to reach your target market with content when they are researching and comparing products...

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Revisiting Internet Relics, Part Two

As I covered in Part One, we’ve come a long way since the early days of the World Wide Web. But over the last 20 years of advances, a lot of trends and services got left by the wayside. I thought it would be fun to look back on the things that used to be such an important part of our lives — until bigger, better things came along, that is. Let’s get right back into it, shall we? Part...

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Before You Open Another Social Account, Read This Checklist

We talk about social here a lot. It’s hard not to, because it makes up such a huge part of our marketing world. But that world changes so fast! It always seems like just as soon as you’ve gotten into a groove with your social strategy, a brand new social app shows up. Suddenly, everyone’s talking and blogging about how cool and exciting it is, and you’re wondering if your...

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Facebook Live Is Now Live with New Features

It’s been a long time coming, but Facebook Live is finally, fully live. After initially opening up only to verified public figures via the Facebook Mentions app last August, then slowly rolling out only to iOS users in the US, and then to iOS users in other countries, Facebook Live is now available worldwide to anyone with a phone. Facebook looking to get an edge on the competition Facebook...

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Snapchat Users “Discover” Madonna

It’s not unusual for music artists to release new songs exclusively through a partner. What is unusual though, is when that partner is Snapchat. Madonna recently premiered the first video “Living for Love” off of her Rebel Heart album on Snapchat’s Discover channel. Like the rest of Snapchat’s ephemeral content, the video was only available to Snapchat users for 24...

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Reach Nearby Customers with Facebook Local Awareness Ads

On October 7th, Facebook announced a new Facebook advertising objective on their blog called “local awareness ads.” This new ad objective is designed to make advertising for local small business owners “easier and more effective.” A promotional video for the new feature also appeared the next day on the Facebook for Business YouTube Channel, watch it here. The announcement said...

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5 Tips to Practicing Social Media Sensitivity

Trust me: I’ve done it before. One day last year I logged into my personal Twitter account and, without bothering to check my feed content first because I was busy, tweeted a joke I’d just thought up. Normal, right? Yep. On most days, it would be fine. But on that day, the Boston Marathon bombings had just occurred. Ouch. “Oops” card by Emily McDowell When I finally heard...

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These Social Marketing Trends Will Help You Get Ready for the Holidays

I don’t know about you, but I hate how the holidays seem to start earlier and earlier every year. Just recently I saw a picture a friend posted of a Christmas display inside of a popular department store — at the end of September. Retailers! Come on! Can’t you at least wait until after Halloween before setting out the red and green baubles? But as much as I can’t stand the...

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Ello May Survive, But Can it Thrive?

In my last post I covered what brand-new social network Ello is. Now, I’ll review how to use it. Currently, Ello is invitation-only. Requests to join that are made through the Ello home page can reportedly take several weeks to be fulfilled, but users who are already “in” are given a limited number of invitations to send to their friends — and I was lucky enough to have a...

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“What’s The Best Time to Post on (Insert Social Media Platform Here)?”

This is one of the most common questions we get from clients who want more out of their social media marketing efforts and it’s a fundamental piece of any good marketing strategy. We all wish there was a magical formula for finding the right hour and day to post that would guarantee our content receives the most likes, shares, and engagement from our audience every time. Unfortunately, it’s not...

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