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Tag: social proof

Leveraging Social Proof for your Non-Profit Website

Social proof is the idea that people will follow a course of actions and thoughts validated by others. If others start to cross a street before the light has changed, it’s very likely you too will start crossing – not because you’ve determined it’s safe but because everyone around you is doing it. Humans are suggestible beings. Marketers look to social proof as a measurement...

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