Creating a Sub-Brand
Creating a Sub-Brand for your business
Last month, we covered the various categories of sub-brands, from House of Brands to Hybrid Brands. Then we explored the pros and cons of associating a sub-brand with a parent brand. Today, let’s think about strategy and what design elements go into a sub-brand.
Sub-brand elements
When creating your sub-brand, elements such as typography, logos, color palette,...
