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Tag: sub-brand

Creating a Sub-Brand

Creating a Sub-Brand for your business Last month, we covered the various categories of sub-brands, from House of Brands to Hybrid Brands. Then we explored the pros and cons of associating a sub-brand with a parent brand. Today, let’s think about strategy and what design elements go into a sub-brand. Sub-brand elements When creating your sub-brand, elements such as typography, logos, color palette,...

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