Marketing to Gen Z: How to Reach Younger Consumers
Marketing to Gen Z: How to Reach Younger Consumers
When was the last time you analyzed your customer age demographics? Many companies find that while they resonate with older generations just fine, at a certain age product engagement starts dropping off the map.
Picture a typical Gen Z-er. When I do, I see teenagers doing TikTok dances and living with their parents. It takes a second to remember...