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Tag: Tips

Leveraging LinkedIn for Universities

Leveraging LinkedIn for Universities Did you know that LinkedIn has a page dedicated to resources for Higher Education? You do now! As a university, you should be utilizing LinkedIn to engage prospects, current students, staff, and alumni. From the LinkedIn for Higher Education page itself, here are the ways you can utilize LinkedIn for your community.   Gain a competitive advantage: leverage...

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Step-By-Step Guide to managing online negative reviews

Step-By-Step Guide to managing online negative reviews I don’t know about you, but every time I go to purchase a product or service, I check out the online reviews. One bad Amazon review can easily stop me from purchasing a product. After putting so much care and effort into your organization, a bad review can be a disappointing sight to see. The question is – how do we handle negative reviews?    If...

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7 Key Website Metrics to Track in 2022

7 Key Website Metrics to Track in 2022 Your organization relies on your website. You take into consideration functionality, appearance, coding integrity, all to create a user-friendly website. With all of the metrics available to track, what key stats should you pay attention to in 2022? We’re here to tell you 7 key metrics you should be tracking in the upcoming year.   Traffic Sources Where are...

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How to use Reddit for Marketing

How to use Reddit for Marketing What is Reddit?   Reddit is a popular online platform that functions as a social news aggregation, discussion, and community forum. Users, also known as “Redditors,” can submit links, images, and text posts to themed communities called “subreddits.” These subreddits cover various topics, including news, entertainment, technology, sports, and...

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Time Saving Tips for Your Business

Every once in awhile I run across an article talking about the “50+ Best Time Saving Tips for Small Businesses” or “25 All-Time Best Ways to Save Time and Make More Money.” Now, I love lists but these long lists always seem, well, sooo long. I’m a busy marketer and I don’t have time to do all fifty things at once to maybe save two minutes here or there....

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Marketing Terms Defined: SEO

Let’s just dive right into this one. Search Engine Optimization (SEO) is the process of improving the visibility of a website – the volume or quality of traffic to a website – in organic (unpaid) search results.  Basically, the goal for businesses is to be one of the first websites that pop up when a potential customers is browsing online. A whopping 2.8 trillion search queries...

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Tips To Increase Email Engagement

Back in 1978, the first marketing email was sent out by one Gary Thuerk, Marketing Manager at Digital Equipment Corporation. Gary sent an email to approximately 400 people promoting DEC machines and, while it did lead to a spike in sales it also led to the term “spam” – unsolicited, unwanted mass messaging. Despite its spammy reputation, email has made a name for itself as an...

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Desperately Searching For Blog Topics? Here’s Where To Find Them

One of the most daunting things a writer faces is a blank page. Have you ever poured your coffee, sat down at your computer with a new document open and just….sat there watching the cursor blink? Yeah, in case you’re one of the lucky one’s who always knows what to write about, let me tell you that it is no fun. When you are constantly creating content and posting new pieces regularly,...

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What is Integrated Marketing?

As a marketer, I’m always on the lookout for new techniques and ideas to enhance my marketing efforts. Today, I’m here to talk about why I’m a big proponent of integrated marketing and how it is a fundamental marketing strategy for delivering cross-channel messages to consumers. “Integrated marketing” has been a term used in the advertising community for decades, I’m...

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Cracking the Blogosphere

I constantly come across click bait-y headlines like “10 Must Have Tools to Level Up Your Blog,” “17 Things You Should Do To Every Blog Post Before and After You Hit Publish,” “8 Things That Hurt Your Blog,” “The Single Best Way To Get More Blog Traffic (For Free),” or “How I Tripled My Blog Traffic and Earned ‘X Amount of $$$’ In...

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Tips for Creating the Best Visual Content

If you’ve been a marketer for longer than a minute, you know that the more visual your content is, the better. Why? The brain processes visuals 60,000 times faster than it does text. Content with relevant images gets 94% more views than content without. Tweets with images on Buffer receive 150% more retweets.1 You already knew this, of course. But what a lot of folks don’t know is...

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The Nonprofit’s Guide to Picking the Right WordPress Theme

I built a custom website from scratch, once. I don’t recommend it. For one, it was extremely time-consuming. For two, it wasn’t user-friendly — there was a lot of code to potentially mess up. For three, well, I already mentioned the time-consuming part, right? If you’re running a nonprofit, you don’t have time to also be your nonprofit’s dedicated web designer...

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