Tag: Tips

Kuler for Color

If you’ve ever taken an art class you should have some fundamental knowledge about primary and secondary colors and how they work together. But even if you haven’t, there are great tools available to assist you with choosing the right palette for your project. Allow me to walk you through one of my favorites. Adobe Kuler I love to start design projects with Adobe Kuler. It’s a...

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Quick Tips for Earning E-Commerce Trust

Here at Dowitcher Designs we’ve helped a number of clients take their businesses online. And from experience I can tell you that one of the most important elements of e-commerce is establishing credibility. Without credibility, you may as well close up shop. Customers who make purchases online are savvy enough not to share their personal and banking information with a store they can’t...

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Cool Tool: The Beginner’s Guide to Social Media

I get the feeling I repeat myself a lot on this blog when it comes to social media: what it is, why it’s vital to your business, how to get started, and how to keep going. And I do repeat myself, but that’s because I care! Social media isn’t the be-all and end-all of a business, but these days it’s an extremely important component — think of it as a leg supporting a...

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Grow Your Presence on Instagram: Expanding Your Reach

In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep them engaged? Using hashtags on Instagram is vital to reaching more users. // Source: Baschz Leeft...

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Great Resources for Great Type

Aleo Typeface // Source: fontfabric.com According to Merriam-Webster, typography is the “style, arrangement, or appearance of printed letters on a page.” That definition doesn’t sound all that exciting. Typography is so much more than arranging letters on a page, and these days that page can include the Internet, too. Whether for print or web, typography is an essential part of...

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Grow Your Presence on Instagram: Creating Good Content

In Part 1 we talked about how Instagram has become a vital weapon to keep in your marketing arsenal, and we also talked about how to get started. Now let’s move on to the fun stuff — creating good, engaging content. Creating good content Content is king. Like any other piece of marketing, what you post matters. Take time to craft something that your audience will connect with, whether...

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Grow Your Presence on Instagram: Getting Started

Hey, what do you know, it’s a brand new year full of brand new resolutions. And if you make one social media marketing resolution this year, make it this: Get in the Instagram game. Source: designspiration.net Amp up your Instagram game. What? Instagram? I know. I’ll be honest with you, I didn’t “get” Instagram at first, either. In its early days it had built up such...

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Nine Common E-Commerce Mistakes and How to Avoid Them

Untitled (Shopping Cart) by Doug Aitken The phrase “shopping cart abandonment” might make you think of a lonely cart sitting in the middle of a vast, empty parking lot. And while that’s quite a sad thought, it’s not quite as sad as the real meaning of the phrase: when online shoppers add items to their carts but leave before they begin or finish checking out. In other words,...

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The Ultimate Pinterest Pin, According to Science

The ultimate ideal Pinterest image is a recipe for cucumber, tomato, and onion salad. Image source: pauladeen.com Stop the pinning! The perfect Pinterest picture has finally been found. You can close your accounts and get back to doing whatever it was you did before Pinterest. There is nothing more to see here, folks. Okay, okay, you can keep pinning. There is no need to pull the plug on America’s...

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Eight Top Tips to Optimize Mobile e-Commerce

A design that fits every device — a key priority for your online store. // Image source: designtickle.com Good news! Mobile e-commerce shot up 31% in the first quarter of 2013 — compared to 20% growth for all e-commerce, and nearly 4% for in-store. That’s a significant gain, and it underscores the building momentum that mobile retail shopping. But here’s the bad news: you’re...

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Practical Tips for Creating and Sharing Your First Vine

What will you create today? I’ve talked about why you should strongly consider adding Vine to your social media marketing strategy. But there’s still the question of how. To that end, I’ve put together a list of practical do’s and don’t to help you create your first Vine. DON’T: Don’t do it halfway. I’m a firm believer that you get back what you put...

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What’s Facebook’s EdgeRank and Why Should You Care?

Have you ever noticed the seemingly random nature of your Facebook News Feed? You’ll be scrolling through and notice that one of your friend’s stories from several hours ago appears at the top of the page, while a more recent story from another friend appears towards the bottom of the page. Why doesn’t Facebook show them in chronological order? Well, the system isn’t as goofy...

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