Trends Archives - Dowitcher Designs

7 Key Website Metrics to Track in 2022

7 Key Website Metrics to Track in 2022 Your organization relies on your website. You take into consideration functionality, appearance, coding integrity, all to create a user-friendly website. With all of the metrics available to track, what key stats should you pay attention to in 2022? We’re here to tell you 7 key metrics you should be tracking in the upcoming year. Traffic Sources Where are...

2020 Marketing Trends: Are Engagement Metrics Dead?

2020 Marketing Trends: Are Engagement Metrics Dead? Many of us have experienced the following situation: you put money, time, and thought into a new social strategy or updated website. You anxiously twiddle our thumbs and get ready to watch our Google Analytics and Facebook insights to watch all the numbers and arrows light up like green Christmas lights. But instead, the unspeakable happens. You...

What’s new in the world of social media?

The social landscape moves at an alarming pace. Let me get you up to speed with what’s happening in the world of social media. This is by no means an all-encompassing account of app updates and new features, but rather a highlight of a few things that you might want to take note of and incorporate into your social strategy. Snapchat Back in February of 2018, Snapchat launched a new, redesigned...

2017 Content Marketing Trends (Infographic)

We’re just about half-way through 2017 (can you believe it?!) and content marketing shows no signs of slowing down. It continues to grow in popularity for businesses and prove that it can revolutionized the marketing landscape. The process of creating valuable content enables companies to connect with their target audience, build brand loyalty, generate quality leads, and bring in more revenue. The...

Email Design Trends: 2017 is the Year of Interactive Emails

For about a decade, the technology behind email didn’t change much. But the last five years or so have seen a quasi-revolution in email marketing. Marketers knew that email has one of the strongest (and easiest to track) ROI and they began to see even more return when they leveraged technology that was inline with messaging being distributed across multiple channels. The world went mobile...

Top Digital Marketing Trends of 2016

Don’t look now but 2016 is almost over. (Many, I’m sure, are not sad to see it go.) As a new year fast approaches let’s take this time to reflect on the past 12 months. Digital marketing is in a constant state of flux. It can be challenging to stay up-to-date on social networks and stay one step ahead of the competition on emerging technologies and strategies. Looking back, what...

How Google Is Turning Virtual Reality Into Current Reality

We all know that video is the next big thing. But Google is already on to the next next big thing. And they’re betting that thing is going to be virtual reality. Virtual reality is, of course, a technology that simulates how we experience the world from inside our bodies. Viewing photos and watching videos can be deeply engaging, but there’s still a distinct sense of physical separation...

Myth Busters: SEO Edition

Everything in the digital landscape changes rapidly. Search engine marketing is no exception. In fact, it just might be the fastest-changing area, what with new trends and new product releases every week. search en·gine op·ti·mi·za·tion noun: the process of improving your website so it attracts more visitors from search engines (e.g. Google, Bing, Yahoo) Search engine optimization is a rather...

BuzzFeed is Winning Native Advertising, But Not Without Controversy

17 Dogs Who Could Steal Your Boyfriend. 23 Photos That Will Instantly Drive Canadians Crazy. 16 Moms Who Made Facebook a Cringe-Worthy Place. With real headlines like these, it’s not hard to see why in some circles the name BuzzFeed has become shorthand for “junky clickbait.” But while it’s true that BuzzFeed is responsible for many of the attention-seeking list articles...

What is Flat Design?

In 2013 a new trend emerged; the flat design. Even though it has been around for some time, it wasn’t until Microsoft adapted this style to their Windows 8 interface that it truly became a dominant trend in the design world. The Windows 8 interface is a great example of Flat Design Flat design is what it sounds like. The graphics are flat without any beveled edges, drop shadows or smooth gradients....

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