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Tag: Trust

Influencing Trust Online: How We Make Social Recommendations

Trust in relationships is important. You need to be able to trust your significant other, your coworkers, your doctor — and your social media? It sounds crazy, but it’s true. More than ever these days, we make purchasing decisions based on what people — often strangers! — say online. But we don’t trust just anyone, though. Who makes the recommendation matters, as does...

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