Skip to main content

Tag: Tutorial

Reach Nearby Customers with Facebook Local Awareness Ads

On October 7th, Facebook announced a new Facebook advertising objective on their blog called “local awareness ads.” This new ad objective is designed to make advertising for local small business owners “easier and more effective.” A promotional video for the new feature also appeared the next day on the Facebook for Business YouTube Channel, watch it here. The announcement said...

Continue reading

Your Social Photos are Bad. Here’s How to Make Them Better (Part 1)

It’s well-known that we humans are visual creatures. It’s the reason why magazines are jammed with full-page glossy photo advertisements. It’s the reason we can’t tear our eyes away from the flickering TV screen when it’s on. And it shows in our engagement online. According to Kissmetrics, Facebook posts with photos get 53% more likes, 104% more comments and 84% more...

Continue reading

Cool Tool: The Beginner’s Guide to Social Media

I get the feeling I repeat myself a lot on this blog when it comes to social media: what it is, why it’s vital to your business, how to get started, and how to keep going. And I do repeat myself, but that’s because I care! Social media isn’t the be-all and end-all of a business, but these days it’s an extremely important component — think of it as a leg supporting a...

Continue reading

Twitter Tips: Manage Who You Follow

Following a lot of folks on Twitter? Manage them via lists. It’s a big, big Twitterverse out there. As of this writing, Twitter has over 100 million active users — a good chunk of them ostensibly being spammers who desperately want you to click on their links about making money working from home, video poker, and deals on prescription drugs. But even without the junk accounts, that’s...

Continue reading

Twitter Tutorial: Using Hashtags

There are a handful of words that never fail to make me hungry, and one of those words is “hashtag.” Whenever I lay eyes on that word, visions of perfectly browned shredded potatoes come dancing through my mind. Sadly, hashtags couldn’t be farther removed from hashbrowns. And maybe that’s not such a bad thing, because when’s the last time a potato did so much for your...

Continue reading