Lessons in Brand Sentiment and Adaptation: Sherwin-Williams
Lessons in Brand Sentiment and Adaptation: Sherwin-Williams
Last year my spouse and I bought a real fixer-upper of a house, and one aspect of the fixing-up process involves coating every square inch in a fresh layer of paint. So every other weekend we make a trip to Sherwin-Williams for supplies, and every other weekend as we pull past the sign and into the lot I think: what the heck is going...