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Tag: UX

UX Design Principles + Trends

Did you know almost 90% of consumers say they are less likely to visit a brand’s website after a bad experience? It’s true, a negative experience online mars our opinions and often leads to you losing out on a sale. People base a large portion of a brand’s credibility on how their website looks, feels, and complements the user journey. Simply having a website isn’t...

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The Lowdown on Customization and Personalization

Customization and personalization have the same main end goal: to create an experience tailored to a user’s interests. However, they have different ways of reaching that goal. Customization Definition Firstly, customization gives control to the user. A system enables users to customize and edit the experience to meet their specific needs and changing preferences.That could include layout...

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