Skip to main content

Tag: video marketing

The Art of the Short-Form Video

The Art of the Short-Form Video Video in any form is a crucial part of any content strategy, and short-form content is becoming a bigger part of that strategy.    Let’s say a long-form video is the nutritious, full meal that we need to survive. A short-form video is the bag of potato chips we binge on when we’re bored. That doesn’t mean that we aren’t learning from the short-form videos we watch...

Continue reading

Video marketing in 2018 {Infographic}

Maybe you’re a digital marketer in the throes of all things video already, or maybe you just have a social media profile that you check once a month (unlikely, we’re all addicted). Either way you’re bound to know that video is a force to be reckoned with. Videos are a great way for organizations to tell their story and connect with their target audience. Statistics show that video...

Continue reading

Writers, Don’t Dread the Rise of Video

Marketers are always on the lookout for innovative ways to capture the attention of audiences and video has increasingly become an important part of that conversation. Video is no longer just some hot new marketing tactic that you should probably think about maybe looking into. It’s here, it’s not going anywhere, and it has proven itself as a powerful way of communicating your brand’s...

Continue reading

Seven Resources to Learn Video Marketing

HubSpot’s State of Inbound 2017 report (download it below!) cites video as one of the top disruptors to the marketing landscape. Many in the business see video as a great channel to connect with prospects. Some see video as a tool that will make their jobs obsolete and worry about the impact video will have on their careers. I say, instead of fretting, choose to get trained; learn all that...

Continue reading