Tag: video

Why B2B companies Should Invest in Video Content

Why B2B companies Should Invest in Video Content There are several reasons why household names in the B2B realm invest in video content. It’s a low risk, high reward marketing strategy that can bring long-term value to a marketing strategy.    Investing in B2B video marketing can look like regular, small, and casual clips for social media, and it can also look like more in-depth production explaining...

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Video marketing in 2018 {Infographic}

Maybe you’re a digital marketer in the throes of all things video already, or maybe you just have a social media profile that you check once a month (unlikely, we’re all addicted). Either way you’re bound to know that video is a force to be reckoned with. Videos are a great way for organizations to tell their story and connect with their target audience. Statistics show that video...

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How to Optimize Your YouTube Channel

Did you know that video content accounts for over 74% of all online traffic? And over five billion YouTube videos are watched every single day. If you did, then you’ve probably already started leveraging video for your business. If you haven’t, let me be the one to tell you that video is crucial and an important content tool for growing your audience. Here’s everything you’ll...

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Why There’s a Growing Emphasis on Social TV

Social networks are trying to become more TV-like and transition to producing episodic content. Why? Live video is changing the face of television. Additionally, as a new research report put out by Facebook explains, TV consumption behaviours are changing. With that in mind, let’s discuss the phenomenon of social TV. Shifting Consumption Behaviours & Facebook The aforementioned research...

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Is Amazon Giving YouTube a Run for Its Money?

Amazon, the leading e-retailer, offers everything from groceries and daily deals to electronics, computer services, and digital content. Now, they’re becoming competitors in the video market by opening up a new video service that is available to more publishers. The new program, Amazon Video Direct, allows video owners (i.e. Google’s YouTube creators) to distribute their content directly...

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Facebook Live Is Now Live with New Features

It’s been a long time coming, but Facebook Live is finally, fully live. After initially opening up only to verified public figures via the Facebook Mentions app last August, then slowly rolling out only to iOS users in the US, and then to iOS users in other countries, Facebook Live is now available worldwide to anyone with a phone. Facebook looking to get an edge on the competition Facebook...

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8 Ways to Put Live Video Streaming to Work for Your Brand

We’ve learned that live video streaming is a big, valuable marketing tool, and it’s only getting bigger and more valuable. But how can you actually use it to your advantage? I’m glad you asked. Ways you can add live streaming to your content marketing toolbox #1 Share events Attending a conference or a industry event? Be the “eyes and ears on the ground” for customers...

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Live Video Streaming is Here. Where are You?

Be Here Now, Ram Dass wrote in 1971. I could be wrong, but I’m pretty sure he wasn’t talking about live video streaming then. The funny thing is, today he very well could. Now it’s finally possible for anyone to be here or anywhere else, at any time — maybe not physically but virtually, via a real-time feed. And it’s all thanks to a tool most of us already keep in our...

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Video Content Marketing Can No Longer Be Ignored

Video has steadily been on the rise for the last few years. But in the next few years you can expect a virtual explosion. Why now? Well, it’s good timing, technology-wise. We have readily-available tools (smartphones and tablets) and infrastructure (data and wifi networks) to stream video with fewer interruptions than ever before. But we also have the world’s attention. More mesmerizing...

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Autoplay Enables Eye-Popping New Cinemagraphs

You know, media users are pretty savvy. They can spot an advertisement in their feeds and scroll past it with a quick swipe of the thumb without even registering the name of the business, let alone the message. This, understandably, isn’t what advertisers want to hear. But the truth of the matter is that even when an ad is natively placed right in the middle of our information streams, advertisers...

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