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Tag: visual content

Guide to Creating Visually Appealing Content

Marketers know that the more visual their content is, the better. The push for visual content – and storytelling through pictures – seems only to be getting stronger. So what are you to do with this growing focus on visuals? Why is visual content so important? Our brains understand visual information better than text. We are hard-wired to process visual information better and faster...

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Stories, Everywhere You Look

What’s the deal with Stories? The Stories format is currently dominating social media. Remember just a year ago when you would only have seen it on Snapchat? Now, if you use social at all, you can’t escape it. Instagram copied Snapchat. Facebook copied Instagram copying Snapchat. (The Stories format is also dominant on the Messenger and WhatsApp apps.) Beyond the big players of Facebook...

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