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Tag: Web Marketing

What To Do With A Bad Review

We get it – you put your heart, soul, blood, sweat, and tears into your business. That one negative review is a tiny heartbreak that ruins your day. It makes you want to shout to the universe how that feedback is false and unfair. Bad reviews may seem like stains on your brand’s reputation, but we promise one or two bad reviews aren’t as awful as they seem. Yes –...

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5 Websites That Own User Flow

5 Websites That Own User Flow User Flow: how we get our customers from the home page to the confirmation page. In short, user flow is a series of steps a user takes to achieve a meaningful goal. When user flow falls flat, websites have high bounce rates, low conversions and lost leads. When a company puts time and conscious planning into user flow, the results speak for themselves. Here are 5 companies...

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How to Target Long-Tail Keywords for Better SEO

What is SEO, anyway? SEO stands for Search Engine Optimization. SEO is a web marketing tactic that’s applied for the purpose of increasing the visibility of one’s website in search engine results. Long story short, the goal is to be one of the first websites that potential customers lay eyes on as they scour the internet for what they’re looking for. However, this can be a tough feat given...

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10 Key Features for Your Perfect Landing Page

More and more businesses are creating landing pages these days. And why not? A landing page is a perfect online marketing tool for targeted campaigns. By linking to it from social media, email newsletters, or advertisements, a marketer can effectively measure its success. And a successful landing page is one that generates visitors into actual sales or leads — that is, if you’re doing...

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This Social Media Cheat Sheet Will Help You Stay Out of Design Trouble

Ah, the ever-changing world of social media. Not only do marketers have to keep up with new and evolving platforms, they have to constantly keep up with new and evolving platform features. Who among us hasn’t logged into a social media account to find that the layout has completely changed? Now there’s, say, a new cover image, or a new place to add a video. Or maybe the profile photo...

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Social Strategy: Should Your Small Business be on Pinterest?

For many of our clients, particularly small business owners, taking the plunge into social media marketing can feel incredibly overwhelming at first. It seems like there is a hot new social media platform or app creating buzz on an almost-weekly basis. Who has the time or resources to keep up with all the Vines, Twitters, and Instagrams of the world? Big brands like Ford and Coca-Cola can afford...

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Practical Tips for Creating and Sharing Your First Vine

What will you create today? I’ve talked about why you should strongly consider adding Vine to your social media marketing strategy. But there’s still the question of how. To that end, I’ve put together a list of practical do’s and don’t to help you create your first Vine. DON’T: Don’t do it halfway. I’m a firm believer that you get back what you put...

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Marketing in Motion: Vine for Video Branding Your Business

Make marketing connections with the new Vine app. // Source: Mashable.com When Vine was first released, one of my friends asked me what it was. When I answered, she laughed. “Dang, I was hoping it was a social network for drinking wine,” she replied. Social network? Yes. Wine? No — unless you count sipping a glass of red or white while you browse through your feed. What is Vine?...

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Pinterest Introduces Smarter “Rich Pins”

Better pins with Pinterest. One of the cool things about Pinterest is the ability to save everything in one place. But one of the most frustrating things about Pinterest is how often important information such as author, website URL, copyright, and other details are missing. Photos that are pinned directly from websites are often stripped of their metadata. And even when you’re careful to...

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Less is More: Tips for Coping with Twitter’s Character Limit

Frequently find yourself running out of room on Twitter? If you’re anything like me, sometimes you finish typing out a tweet only to find that you’re over the character limit. Then, you’re faced with the daunting task of trying to carefully shorten, delete, or swap out words until you trim that tweet down to size. And again, if you’re anything like me, that process is now...

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The Rise of “Native Advertising”

We’ve heard of all types of advertising — but what the heck is native advertising? If you’ve never heard the term before, don’t worry: it’s only recently been widely adopted by the advertising community. But get ready to hear a lot more about it, because native advertising will define the next phase of our collective user experience online. What exactly is it? Well,...

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The Secret Door: A Social Media Marketing Win

No doubt you’ve played with Google Maps’ Street View before. It can be handy when looking up addresses, or for checking out neighborhoods you’re interested in living in, or even for scoping out the places you used to live. But what I didn’t fully understand until recently was how limiting of a name “Street View” actually is. Over several years and with the help...

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