Tag: website design

Quickly Lose Extra Website Weight

Website obesity. It’s a real problem, folks, and it’s getting worse. When it comes to web page weight it goes to reason that size matters. The smaller the file size of a page, the faster it will load, right? Right! Page bloat (aka page weight or page size) refers to the total size of a specific web page. This includes HTML documents, style sheets, imagers, scripts, and more. Seven years...

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How To Thoroughly Vet Website Themes

Selecting a website theme can, to say the least, be an overwhelming process. I mean, there are literally thousands of free and paid options available! Choosing a theme that best reflects your brand and provides a great user experience (UX) can be a challenging task but it is such an important decision. Out-of-the-box, pre-built themes used to be clunky and have next to no search engine optimization...

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Color and the Art of Persuasion

I was in an art museum once when a toddler — no more than two years old — walked up to a projection on the floor that rotated among several large corporation logos. Several flashed by and then the famous “golden arches” of McDonald’s appeared. The little girl immediately exclaimed, “Mmm, french fries!” She couldn’t yet read, but she already associated...

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