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Tag: Websites

Mopping Up the Internet’s Muddy Carbon Footprints

Your clicks online are generating CO2 emissions. We all know the impact that cars, factories, and even our own bodies have on the environment. But have you ever stopped to think about the environmental impact of the internet? It’s true: every time you load a page, send a tweet, share a post, or “like” something online, you’re emitting carbon dioxide — CO2. A small amount,...

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Does Your Website Have Shopping Cart Abandonment Issues?

I’ve done it before, and you probably have, too. Maybe you’ve clicked through a company’s sale email and found a new favorite shirt on deep discount, but you can’t find anything else you like well enough to bring the total up to get free shipping. Maybe you just found that same tool set on a competitor’s website for less. Maybe you had second thoughts about the page’s...

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How to Prevent and Survive Website Downtime

Well, this is good timing. Just after writing my last post on Twitter’s ongoing issues with technical and capacity problems, I came across a handy KissMetrics infographic that helps drive my point home about the impact of website performance: “[Downtime] can seriously affect user confidence, loyalty and ultimately eat into our bottom line.” Well said, KissMetrics, well said. While...

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At What Rate Does Your Website Bounce?

Contrary to reason, the term “bounce rate” has nothing to do with balls or trampolines. Nor does it have anything to do with bars — but feel free to ask a bouncer what his “bounce rate” for the evening is and see how long it takes him to add you to his numbers. No, in the world of websites a bounce rate is the number of people who visited the first page of your website...

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eBay Gets a New Look; Looks to Pinterest for Social “Inspiration”

If there’s a constant on the Internet, it’s that things are always changing. One only has to look back at how drastically different our online world was just ten years ago to know this. But in the midst of the swirling, dizzying stream of constantly-evolving information, there has been one thing that quite literally remained constant for nearly two decades. eBay’s logo. That is,...

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How Page Load Time Impacts Your Bottom Line

We’ve all experienced it: you typed in a URL or clicked a link, and you’re waiting… waiting… still waiting for a page to load. Seconds feel like minutes. And odds are, within a couple seconds, you’re trying to decide – do you want the content enough to wait for it? Or do you hit the back button and go elsewhere? Page load time isn’t a new concern in the...

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Favicons: A Comprehensive Guide to Making and Installing Them

A collection of favicons If I didn’t know any better, I’d have to wager a guess that a favicon was a character in a popular children’s video game. But I do know better, since I create favicons for every website we build. And there’s a chance that you, gentle reader, might be here looking to find out how to do just that. Now, it’s true that there are already a lot of...

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