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Tag: writing

6 Principles of Compelling Content

Good storytelling. Compelling ideas. Successful, shareable content. All are things content writers aspire to create. But just how do you create well-performing articles? And how do you do so consistently? Because as we all know, brands are producing content at an ever-increasing rate and there are pressures inherent to competition to delight consumers and deliver things that will garner a lot...

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Tips on Writing Persuasive Content

Take a page from Aristotle’s Rhetoric If you have ever studied philosophy a few names probably came up over and over again – Plato, Socrates, Kant, Descartes…What do you remember about Aristotle? Did your professor ever refer to him as the “master of persuasion”? A prolific writer, the Greek philosopher (circa 4th century BC) covered numerous topics, from physics...

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