The search world is constantly changing, and we’re just geeky enough to love that. We stay up to date on the latest trends so we can identify where to spend our time and energy for the best results.
To kick off any search campaign, we get the basics set. We identify top keywords and complete an initial round of site optimizations, including crafting title tags, search-engine-friendly URLs, and optimized HTML text. We include HMTL and XML site maps, and resubmit the site to Google. We also establish analytics and use free and paid tools to monitor site performance, crawl rates and rankings.
With the initial optimizations in place, we work on the really fun part: creating optimized and relevant content, building landing pages, and monitoring engagement.