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Why Your Fan Base Matters & How to Grow One

By now most people recognize that having a social media presence and interacting with current and potential customers online is a good thing. You know that connecting with people on and offline is important for your business and brand. But you might not know the statistics behind having that online fan base, and why that fan base really matters.

The most recent infographic from KISSmetrics shows us the importance of these fans, and provides some basic tips on how to grow that fan base. One quick note — I love that it starts with knowing your target market, which is something we preach quite a bit here! First we want to identify the people we want to engage, then how, then create and distribute the content, monitor, and adapt. It’s our process at work!

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