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Working to Make Content Marketing Work

Everyone knows that great content gets shared.

Yet hardly anyone talks about the work that goes into making great content, well, work. We know that it starts with a good idea, and ends with new conversions — but what goes on in between? What does the journey from Point A to Point B really look like?

The process may seem murky, but fortunately this infographic from Brightedge helps show the way by illustrating what a content marketing novice would do versus a veteran. Where a content marketing novice would have an idea, publish it, and then sit back and wait for the magic to happen, the reality of a successful campaign for a veteran is a lot more complicated and time-consuming.

That doesn’t mean it’s not worth it, though. The effort that goes into measuring, tracking, and adjusting campaigns will result in better link-building, increased authority, higher rankings, and ultimately more conversions.

So be honest with yourself! If you haven’t been bringing your A-game to content marketing, it’s not too late to start.

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